Can you have bad strategies?

Unfortunately yes.

And even worse, there are many ways in which strategy can be bad:

• the suitability to your business model
• the suitability to your capability
• the suitability to your customers
• the suitability to your environment
• in relation to your competitors
• the depth of your strategies
• the breadth of your strategies
• the articulation of your strategies
• the communication of your strategies
• the implementation of your strategies
• the review of your strategies

There are so many areas in which strategy could go wrong, it is no wonder that only 12% of companies execute their strategies successfully¹. 

1. Balanced Scorecard Collaborative and Cognos joint study, 2006

Proven methods

Your business strategy is fundamental to your business's ongoing success.  It is essential you use a robust process to develop, implement and review your strategies.

This is why Activate have developed a range of proven tools and techniques to ensure your strategies deliver results.

From strategy setting guidelines to a simple framework for strategy implementation, we have effective tools you can use everyday to ensure your business achieves results.

Activate tools and methods are practical and effective - we have been implementing them directly and teaching them through the Employers and Manufacturers Association and Massey University for over 14 years.