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The 3 stages of business development

* Each stage has its own unique
challenges - see below
 

3. Maturity

Sales $10+ million
Staff  70+

 

2. Adolescence

 

Sales $1-10 million
Staff  7-70
 

 


Achievements
- Enviable, sizeable Client base
- Established product/service range
- Multiple teams/units
- Steady growth
 

Achievements
- Reputable Client base
- Recognised product/service range
- Sizeable team
- Fast growth
 

 

 

 

Leverage

 

1. Startup

Sales <$1 million
Staff  < 7

 

Achievements
- Having the courage to give your idea a go 

- Creating something that previously did not exist

 

 

Survival 

 

 

  

Sustainability


Unique Challenges

Each stage has different challenges to overcome and requires different management skills:

Startup challenges

  • Obtaining work
  • Juggling different hats/roles
  • So many things are new
  • Appearing professional

 

Adolescent challenges

  • Trying to manage this growing beast!
  • How to get your people working together effectively
  • Clarifying who will be responsible for what
  • Determining how work will be efficiently done, without your micro management
  • Drawing a line in the sand about what you do and don't do, as you realise not all work is profitable

 

Mature challenges

  • Managing the complexity and size
  • Making individual parts/units manageable without losing the synergies and leverage of how units fit into business strategies
  • Turning high level strategies into day to day, ongoing results
  • Continuing to innovate and grow

Typical startup solutions

  • Take any work you get
  • Multitask
  • Make it up as you go

 

Typical adolescent solutions

  • Try to figure the above out yourself
  • Expect your staff to sort the above out
  • Ignore the above and watching your profitability decline while your blood pressure soars.

 

Typical mature solutions

  • Create separate units/departments
  • Undertake 'Strategic Planning' & 'Strategy Rollout'
  • Formalise more of the organisation's processes
  • Centralise decision-making
  • Undergo Change Management

Startup management need

  • Time management
  • Be a 'Jack of all trades'
  • Be effective and economical
  • Identify early points of leverage

 

Adolescent management need

  • Strategy clarification
  • Organisational design - who does what, when and to what standard
  • Systems development - decide how we get the work done
  • People management - how to enable your people to perform their best - individually and together
  • Feedback development - ensuring you have the necessary information to understand how your business is performing and where it can improve.


 

Mature management need

  • Strategy articulation in a way that all staff understand
  • Strategic alignment that ensures all units understand how they work together and how they contribute
  • Strategy implementation - how to turn long term strategy into daily action and results.
  • Employee engagement that energises and develops the business
 

The irony of adolescence...

Management probably doesn't come any harder than this

At a time when you are starting to develop your management skills you are actually required to have a more comprehensive understanding of management issues than a manager in a bigger, more established business.  This is because you are not only managing on a day to day basis - you are also setting up the whole management structure and mechanisms in your evolving business so it can continue to grow profitably. 

Activate's Ignite , Thrive  and Leverage are specifically designed for adolescent businesses.

The irony of maturity...

Just when you think you have made to the top and you can call all the shots...surprise you'll need even greater collaboration and enabling skills.

A large business is a hairy beast with lots of complexity.  It takes clear thinking to understand how all the units/parts work best together and even clearer communication to explain it all.  As the leader you need to be able to articulate a clear identity and direction for your business in a way that all the parts can understand and identify with.  Then you need to ensure that your management mechanisms facilitate alignment, collaboration and achievement by all your units and people.

Activate's Equip, Align and Advance are specifically designed for mature businesses.

 

Activate are management consultants specialising in helping adolescent and mature businesses achieve better results through more effective management.

 

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